As I was watching TV afterschool the other day, this commercial came on and it somewhat piqued my interest. Instead of the usual mom-like character talking about her favorite laundry detergent, a man is displayed folding little girl clothes. He boasts about how he got freezer pop out of his daughter’s white dress in the first wash thanks to Tide Boost, and can have a little more “me time” as he puts it. It’s funny because it’s usually the stay at home mom that rejoices when she get’s to have that extra bit of “me time.”
The reason I found this commercial a bit peculiar is because I’m really not used to anyone but a mom doing laundry. Especially in commercials, I feel like everyone has this automatic stereotype embedded into their minds that it has to be a mom in a commercial about anything laundry related. That’s exactly why this commercial really stood out to me. It’s not necessarily a bad thing, it’s just an indication that the times truly are changing. I’m sure something like this on TV in the 50′s would have been unheard of.
I really don’t think it’s such a bad thing that they had a man advertising a laundry product because it just goes to show that there are more women out there who are the breadwinners in the family. There are so many more women who are taking charge and leaving their husbands at home to take care of the kids. While the fact that males and females are progressively taking a role reversal, I think dads in laundry commercials are going to take a little getting used to. There’s nothing weirder than a dad that knows the difference between a herringbone and a fishtail braid.


